Real humans obsessed with
elevating wellbeing through
science, technology and heart.

Our FOUNDER

The personal journey behind a mission to redefine success through wellbeing.

Sophia Asghar is a wellness expert, leadership coach, and founder of True Measure. With over 20 years of experience spanning science, technology, entrepreneurship, and human development, she brings a rare blend of strategic insight and heartfelt intention to everything she creates. After witnessing firsthand the impact of burnout and disconnection in high-performing environments, Sophia founded True Measure® with one clear mission: to redefine success by centering human wellbeing. Today, through the True You Leadership framework and the practice of True Dynamic Resilience, Sophia empowers leaders and teams to thrive — not just perform.

Our Story

How True Measure was built to help people thrive — from the inside out.

Founded on Sophia’s belief that people-first leadership drives performance, True Measure helps individuals and organizations feel good, lead well, and grow together. We believe an organization’s greatest strength is its people — how healthy, fulfilled, and supported they feel. That’s why we focus on elevating wellbeing and leadership from the inside out, using science-backed strategies, human-centered design, and a whole lot of heart. In today’s world of constant change and complexity, wellbeing isn’t a luxury — it’s a leadership imperative. Our True You Leadership framework helps individuals reclaim energy, reconnect with purpose, and lead with clarity and confidence. And at the heart of it all is True Dynamic Resilience — our signature approach for thriving in complexity. We teach leaders how to build energy from the inside out, shift out of burnout, and lead in a way that feels aligned, sustainable, and empowering for everyone around them.

Our VISION

A new model of leadership where thriving is the standard.

Through our True You Leadership framework, we help high achievers grow into the impactful, self-led leaders they’re meant to be. The leadership landscape is shifting. Today’s leaders are navigating complexity, uncertainty, and relentless demand — and old models aren’t working. That’s why we teach True Dynamic Resilience: a science-based, human-first approach to building the inner capacity to lead with energy, clarity, and confidence. Our vision is a future where leaders are not only effective, but energized. Where thriving is part of the job description. And where wellbeing is woven into the very fabric of work culture.

Our CORE TEAM

The people behind the practice — leading by example.

Bringing this vision to life is a team of passionate professionals who live what we teach. From coaching to client support, every member of our team brings curiosity, compassion, and commitment to the work of wellbeing. We believe in walking the walk — modeling the very principles we teach in our programs. That means prioritizing our own health, energy, and mindset, while supporting each other in creating meaningful impact. Together, we’re not just supporting organizations — we’re shaping a more human future of work.

Our Difference

Wellbeing isn’t one-size fits all. Every organization is different. That’s why our personalized approach to inspiring high-Wellbeing isn’t one-size fits all. Every organization is different. That’s why our personalized approach to inspiring high-performance cultures is driven by people, rooted in science, powered by technology and accessible to all. If you prefer cookie-cutter, set-it-and-forget-it employee programs, odds are we’re not for you. And that’s okay. We want to make meaningful change. We accomplish this through a four-part philosophy.

High-touch
programs

True Measure’s holistic solutions are personalized to the unique physical, emotional and mental wellbeing requirements of each business and employee.

Rooted in
science

Our Founder and CEO is a trained scientist and national board-certified health and wellness coach. Science is embedded in everything we do.

Powered by
technology

True Measure’s holistic solutions are personalized to the unique physical, emotional and mental wellbeing requirements of each business and employee.

Accessible
to all

We meet people where they are. Our engaging, nojudgment programs encourage small changes to make the journey to wellbeing enjoyable.

Sophia

Founder & CEO

Hometown
Columbus, Ohio

Favorite Movie
Star Wars

Favorite Quote
“Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it.”
– Johann Wolfgang von Goethe

How I get motivated
Clarify the vision and make a plan

Obsessed with
Nature

Skylar

Program Coordinator

Hometown
Poughkeepsie, New York

Favorite Movie
Ocean’s 8

Favorite Quote
“Real change, enduring change, happens one step at a time.”
– Ruth Bader Ginsburg

How I get motivated
By thinking about how I will feel after, and music

Obsessed with
My dog Ollie

Sasha

Training & Health Coaching

Hometown
Corvallis, Oregon

Favorite Movie
Eternal Sunshine of the Spotless Mind

Favorite Quote
“The fact that you are still here proves that whatever tried to beat you lost.”
– Unknown

How I get motivated
By practicing consistency whether or not I feel motivated.

Obsessed with
My dog, Koda

Sharlene

Wellness Coach

Hometown
San Diego, California

Favorite Movie
Footloose

Favorite Quote
“Something is always better than nothing.”
– Brownie McGhee

How I get motivated
Wake up early, short devotional, exercise. I feel great when I start my day off right. I love music too!

Obsessed with
My dog Jax 🙂

OUR COACHES

Every True Measure coach meets the highest standards of performance, including national board certification, years of experience, and the strong ability to connect with their clients to inspire change.